Build Your First Lead Generation Agent (Claude Cowork)
Learn directly from Pietro Montaldo
Go deeper with a course
Claude for Non-Technical Operators: Advanced Certification

Pietro Montaldo
AI Educator | Top Voice on AI for Growth Systems | Professor @ESADE
1,118 students
Go deeper with a course
Claude for Non-Technical Operators: Advanced Certification

Pietro Montaldo
AI Educator | Top Voice on AI for Growth Systems | Professor @ESADE
What you'll learn
Connect Claude with Clay & Apify to Scrape Leads
Set up both connectors live, then pull a real list of leads with names, roles, and verified work emails
Understand the Potential of Claude Cowork
See what Cowork does that chat cannot: files, connected tools, and skills that run the same job twice
Adapt the AI agent we'll build to any social media
Same skill, different source. Swap Clay or Apify for LinkedIn, Reddit, or any list you care about
Why this topic matters
You'll leave with a clear understanding of the power of Clay and Claude Cowork (including best practices). You'll also receive the templates of everything we build or show live!
You'll learn from
Pietro Montaldo
Building practical, automated growth systems using AI | Founder @NforceAI
Pietro helps non-technical operators and founders use AI for GTM operations.
He scaled a software company from $0 to $1M in under 9 months and has trained 50+ businesses on building these exact systems. 20,000+ non-technical builders follow his work because he shares practical and effective AI usage.